You must be the sole and rightful owner of the Device being traded in, free and clear of any liens or claims by third parties. A Device includes any mobile phone. The device must have a visible IMEI. We accept one trade-in per activation or upgrade. Trade-In will be accepted up to 15 days after activation.

The trade-in value of a Device is based upon the condition of your Device. The trade-in value of the Device is determined using a third party tool provided by Phobio; subject to change. Trade-in value is paid in PC Optimum^TM points and is not redeemable for cash (10,000 points is worth $10 in free rewards). The full amount of the trade-in value may be redeemed at time of purchase of a new device and activation or can be used toward the purchase of accessories at The Mobile Shop^TM. Trade-in value is non-negotiable. All trade-ins under the Program are final. The Mobile Shop^TM is under no obligation to return any Device traded-in by you under the Program. If you return your newly purchased device, your Device will not be returned to you. You may be permitted to use the value of the trade-in value towards a different new device, and any remaining value can be used towards accessories. No cash refunds.

The Mobile Shop^TM recommends that you erase, delete or remove any and all personal or confidential data or information stored on the Device prior to participation in the Program. You are responsible for deactivating your device and for removing your old SIM card and memory card from your device.

THE MOBILE SHOP^TM, A DIVISION OF LOBLAWS INC.,SHALL NOT BE LIABLE TO YOU OR ANY OTHER INDIVIDUAL OR ENTITY FOR DIRECT, INDIRECT, SPECIAL, INCIDENTAL, CONSEQUENTIAL, PUNITIVE OR EXEMPLARY DAMAGES, INCLUDING LEGAL FEES, ARISING OUT OF OR IN CONNECTION WITH THE LOSS, DISCLOSURE, SECURITY, INTEGRITY, CONFIDENTIALITY OR USE OF PERSONAL OR CONFIDENTIAL DATA STORED ON ANY DEVICE TRADED-IN UNDER THE PROGRAM.

By participating in the Program, you expressly agree to hold harmless and indemnify The Mobile Shop^TM, a division of Loblaws Inc., and its affiliates and their officers, directors, employees, contractors, agents, successors and assigns, from and against any and all claims, damages, liabilities, losses, costs, expenses, and fees arising out of: (1) your breach of this Agreement, including, but not limited to, the representations and warranties contained herein; (2) any suit or other proceeding for infringement or misappropriation of any copyright, trade secret or other proprietary right brought against The Mobile Shop^TM, a division of Loblaws Inc., in connection with your Device you trade-in under the Program; and (3) the loss, disclosure, security, integrity, confidentiality or use of any personal or confidential information stored on a Device you trade-in under the Program.

These Terms are subject to amendment, modification by us. You agree that this agreement shall be written in the English language. Les parties aux presents conviennent a ce que ce document soit redige dans la langue anglaise.